Lucky Life was a new to market family of Scratch-it games from the Oregon Lottery. In collaboration with Pollinate Inc (an award winning Ad Agency out of Portland, Oregon) we created a sharable, engaging experience specifically built to suit a key consumer segment. The site features a series of whimsical images that integrate the user’s likeness into a “what if” scenario. Time on site, product awareness, social sharing and increased ticket sales were the main goals of the site.
Luckylifelottery.com is a feature-rich custom site build that included:
Scratch-it product sales increased by more than 10% over the life of the campaign. Time on site averaged an astounding 6+ minutes per session and the collective digital impressions exceeded 5 million. Vertical integration between Digital, Television, Print and Outdoor created a high rate of consumer recall for the product.
